Nickelback were perhaps the biggest of the 21st century grunge revival band. With this record their Top 40 career had already outlasting that of Nirvana and they weren't far off outlasting the run of other big 90s grunge bands.
Like original grunge band Pearl Jam did, they left the grunge sound behind. Unlike Pearl Jam though they had basically become a pop band with this record. There was no longer the novelty of having a Nirvana for the 21st century. That said even when they first came around a lot of their fans were female and too young to really embrace Nirvana at the time. It therefore made sense to make music to target that demographic as that's who they were appealing to anyway.
It worked out in the end for them with their next single "Rockstar". It reached number 2 becoming their biggest Top 40 hit which stayed in the charts for a long time.
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