Once upon a time if you liked a record enough to have in your collection so you can listen to it anytime you want, you'd go to the record shop and pay £3.99 for a CD. If it was popular enough to chart then thousands of people would do the same which in turn would give the artist thousands of pounds for their effort in theory.
Nowadays you just need to go onto YouTube to listen and not pay a penny. The solution KSI had to this problem is to first and foremost be a YouTube star and then make music on the side. One would therefore assume he made more money for YouTube streams of this video than several higher charting singles did.
He made his Top 40 debut in 2015 with "Lamborghini" and didn't return to the Top 40 again until the end of 2019. Between then and this single he clocked up 13 Top 40 hits.
He had 2 other hits out around the same time, "Holiday" that made number 2 and "No Time" that made 24. Had this been 20 years earlier it would have more likely been an album track than a CD single.
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